Rekindle is now part of Creative Foresight

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Hey there!

I just completed a major website rebuild that included a rebrand. I did it by myself on the margins (of margins) of time I have.

I learned a lot in the process.

But one thing that stands out is the need to be decisive when you’re trying to build something.

If you can’t decide, you can’t move forward.

If you can’t move forward, nothing gets built.

I made the big decision to rename my business from Career Foresight to Creative Foresight.

I did this to align with my beliefs around where the future of work is headed, and how we can thrive in it.

I believe that fulfilling, rewarding careers are a lot less about the jobs we hold, and more about the work we are doing.

“Career” (especially in the career coaching space) is often associated with ladder climbing, the corporate job market, external shows of success, etc.

The clients I attract don’t fit that profile often. For them, it’s much more about being able to live in alignment with priorities, contribute in a meaningful way, and maintain creative energy and balance over time.

The website build was an opportunity to get clear on what I offer and who I serve.

I knew that introducing a new name also introduced some risk.

It’s hard to evaluate risk sometimes.

But in this case, I felt it was riskier to double down on a brand I was starting to outgrow.